In 1981, Roy Andersson founded Studio 24 in Östermalm, Stockholm. Studio 24 is an independent production company of feature films, short films and commercials in addition to exhibitions, advertising campaigns and books. Studio 24 has among other things produced the Successful Freezing of Mr. Moro project for the County Council of Stockholm, which included a book and a controversial advertising campaign consisting of posters and a supplement in the Dagens Nyheter newspaper. The exhibition Sweden and the Holocaust was produced in 2006 and has been shown in 5 different cities in Sweden.